Kate's Cakes are a multi-million pound company specialising in providing high quality cake and puddings to the UK supermarket and coffee shop sector.

Whilst they supply top end high street names it has historically been through own brand, so the market awareness of Kate's Cakes as a brand was very low.

Having identified this as an area for significant growth Kate's decided to relaunch their own product range and brand which began roll out at the end of June 2005.

The bold approach resulted in some swift success with the new brand being taken on by Waitrose and British Airways.

Our role included all aspects of the design and marketing approach including logotype, packaging of over 40 products, illustration, photography art direction, copywriting, advertising, promotional literature and website.

New products are continually being added to the range and associated packaging and marketing materials are required on a regular basis.

"factor design have been an integral part of our team since 1999 when we turned over 2.5million to the present day when we turn over in excess of 40 million. They have done everything from recruitment adverts and Christmas cards to redesigning our brand and helping us to win business with some of the biggest names on the high street. An 18 year relationship surviving is rare and bears testimony to their durability and talent"

Steve Greenhalgh
Managing Director,
Kate's Cakes

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